Shari Chang is Chief Executive Officer of Girl Scouts of Hawai`i. Chang, a 35-year veteran of hospitality marketing is a highly recognized marketer in Hawaii, instrumental in the vision and creative development driving numerous high-profile and award-winning marketing campaigns. She most recently launched a campaign for Girl Scouts – We’re More than Just Cookies. As the largest girl leadership development in the world and also the largest girl-led entrepreneurship program in the world, Girl Scouts builds girls of courage, confidence and character who make the world a better place.
Prior to joining Girl Scouts of Hawai`i Chang led the sales, marketing and revenue management strategies at Aston Hotels & Resorts for eight years as senior vice president of sales and marketing. Prior to that, she was senior vice president of Aloha Airlines and oversaw the company’s expansion strategy to the Western U.S., Canada and the Cook Islands. As senior vice president of the Castle Group she also oversaw overseas expansion to New Zealand and the South Pacific. Additionally, she served as vice president of marketing and communications for Aloha United Way, where she launched major initiatives including the agency’s first online auction.
Chang has been recognized for seven consecutive years as one of the most powerful women in travel nationwide by Travel Agent magazine and is the first woman to be honored in three categories: Hotels and Resorts, Destination Marketing and Airlines. She most recently was honored by Pacific Business News 2017 Women Who Mean Business as an Industry Leader and was a finalist for Hawaii Business Woman of the Year in the for-profit category in 2014 and 2013..
As a member of the International Women’s Leadership Federation, a premier women’s networking organization, Chang is an ardent supporter of a healthy work-life balance, mentoring women on how to have success in both career and family. In addition, she generously volunteers her time as a public speaker within a variety of business and community organizations and also serves on the advisory board for the Boy Scouts of America Aloha Council, women’s cabinet member for Lung Force and is chair of the University of Hawaii Travel Industry Management Advisory Board.